Build your Brand Through Public Speaking


Picture this: You're standing in a crowded room at a job fair.

The palpable buzz fills the room, but everyone goes silent when you take the stage.

For those few minutes, you're unforgettable.

That's the power of public speaking, which could help you land your dream job.

This week, let's discuss how public speaking and storytelling can build your brand.

The Problem: Blending in with Everyone

It's harder than ever to stand out in today's job market.

Recruiters go through hundreds of resumes for one position, which makes it even harder to stand out.

You may ask yourself: How do I rise above the noise?

You need to make an emotional connection with hiring managers.

Public speaking allows you to share your skillset and story in a way that leaves a lasting impression.

Here's How You Can Rise Above the Noise

To truly stand out in today's job market, you must be strategic.

Here are some steps to consider as you apply for jobs:

Step 1: Create a Personal Story Bank

Public speakers don't rely on scripted lines; they tell unique stories.

Start writing down some personal stories that highlight your strengths and weaknesses.

Make sure these stories reveal your:

  • Problem-solving abilities
  • Leadership skills
  • Passion

For example, Sharing a story about leading a group through a class project can showcase your ability to manage and collaborate effectively.

Employers love these qualities.

Step 2: Master Storytelling

Every story has three parts:

  1. Intro
  2. Conflict
  3. Resolution

Practice telling your stories to friends, family, and mentors.

Focus on being relatable and authentic.

Hiring managers or human beings connect with genuine experiences and real emotions.

Step 3: Search for Speaking Opportunities

You don't need to speak on stage to start.

Start small and work your way up:

  • Volunteer to present in class
  • Join a campus public speaking groups
  • Speak at student events
  • Participate in open mic nights

Each experience will refine your ability to engage an audience and build confidence.

Step 4: Network Through Public Speaking

Every chance you speak is a chance to grow your network.

After you speak, engage with your audience and invite them to connect with you on Linkedin.

Your presentation is your introduction. It makes follow-up conversations natural.

How Can This Help Me Land a Job?

You may ask yourself, how can all of this help get me a job?

Here are four reasons how:

  1. Builds confidence
  2. Highlights your strengths
  3. Increases credibility
  4. Makes new connections

Follow These Steps to Get Started

  • Record yourself speaking and refine your delivery.
  • Share insights on Linkedin to enhance your digital presence.
  • Seek feedback from mentors and peers.
  • Start small to build momentum and experience.

Your Voice is Your Superpower: Use it Well

Public speaking is more than a unique skill.

It's a superpower that can develop your personal brand and open new doors.

Sharing your stories and connecting with recruiters and hiring managers can help you stand out in any job market.

Use your voice to shine in the midst of so much noise.

Your audience is waiting.

Stay branded and Keep Building.

Kevin Petrochko

Join other unemployed individuals in learning how to build a brand online.

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