Time for a story about an event that truly changed my life. After my layoff in 2020, I struggled. I just kept applying for every job I could find. I thought I was doing everything right. Or so I thought... ...Because nothing worked. However, one virtual event (during COVID times) changed everything. Oh Here We Go GIF by DefyTV In mid-to-late 2023, I discovered Dean Graziosi. You probably never heard of him, but he's a very successful entrepreneur. I attended one of his events called the: "Own...
10 days ago • 1 min read
Are you struggling to land your next job? I know the feeling. It's rough out there, especially today. But I've got a secret. I'll explain that in a second, but first, I have to tell you something important. The Philadelphia Eagles won the Super Bowl this year. Philadelphia Eagles Confetti GIF by TheDreamTeam Yes. I'm an Eagles fan, but if you thought this email was about football, then you're wrong. Let me explain. In sports, success comes from strategy. Underdogs upset favorites because they...
17 days ago • 1 min read
Social media is the best way to build your personal brand in 2025, right? WRONG! What if I told you there's a way to control your personal brand without relying on algorithms? The answer? Build an email list. This week, let's break down why building an email list is the best way to control your personal brand. Ready to get started? Lets Go Basketball GIF by NCAA March Madness Problem: You are Building Your Digital Identity on Rented Land Posting on social media is like renting an apartment...
24 days ago • 1 min read
I'm going to say something goes against what most people were taught in college. Because applying for jobs isn't what it used to be. I'll get to that in a minute, but first, I want to thank all of you who submitted a testimonial for Brand University. If you haven't yet but want to, you can do so here: https://senja.io/p/kevin-petrochko/r/ThEItZ. Now, onto this week's newsletter: Excited Let's Go GIF by Mind Pump Media You won't believe this surprising statistic! According to Scale.jobs,...
about 1 month ago • 1 min read
If your personal brand is struggling to get traction, this is why. You probably have heard people say: Tell your story Post consistently Network with others. However, nobody tells you the #1 reason why personal brands thrive while others crumble. The reason? Clarity. This week, let's break down what clarity can bring to your brand as you search for your next job. Ready to get started? Let's Go Baby GIF by the Academy of Country Music Awards Clarity Matters More than Anything Else Clarity in...
about 1 month ago • 2 min read
Do you think you need thousands of followers to start building your personal brand? You don't. These moments could be your biggest advantage. Here's something no one tells you: "If you know how to show up, you can turn your most invisible moments to your most magnetic moments." This week, let's break down how to handle personal branding while laid off. Build Your Brand as a Creator, Not a Job Title After my layoff, I stopped thinking of myself as a title. I was a content creator passionate...
about 1 month ago • 2 min read
I've noticed a new trend happening in personal branding. This trend can make hiring managers and recruiters click unfollow faster than you can say "hokey pokey." It's so simple to fix. However, most people would rather take the lazy way out. This week, let's discover the golden rule of personal branding. Ready to get started? With the rise of AI, this trend can cause alot of damage to your online reputation: What is this trend? Boring content. It's easy to manufacture credibility with ChatGPT...
about 2 months ago • 1 min read
During my layoff, I heard everything: Show up daily online Be real Apply for everything. In theory, this all sounds great. However, in practice, I was a mess. Over time, I realized I didn't need more content tips; I needed a mentor. This week, let's break down the role of mentorship in personal branding. Mentors Help You Build a Brand that Feels Authentic to You If you're going through a layoff, your confidence will be down. You will start questioning everything: Your background Your...
about 2 months ago • 1 min read
Let's be honest. Building your brand is hard. You have to do everything from: Showing up daily. Telling compelling stories Networking It's challenging even to get started. If you think just submitting the typical one-sheet resume will get you a job immediately, I have bad news for you. THAT'S FALSE!!! This week, I'm going to show you all that you need to start crafting your digital identity. In fact, this will make hiring managers come to you and not you go to them. Let's get started A...
2 months ago • 1 min read